EL BLOG DE LELI

 We Can Do It !




Is a sign of U.S. war propaganda created by J. Howard Miller in 1943 for Westinghouse Electric as an inspiring image to raise the morale of workers. It is generally thought that the poster is based on a black and white photograph of a cable service taken to a factory worker named Geraldine Hoff Michigan.

The poster was seen little during the Second World War. It was rediscovered in the early 1980s and widely reproduced in many forms, often called "We Can Do It!" but also "Rosie the Riveter", which is the figurehead of a working strong production in the period of the war. The image of "We Can Do It!" was used to promote feminism and other political issues from the 1980s. The picture made the cover of Smithsonian magazine in 1994 and became a first class postage stamp in the United States in 1999. It was incorporated in 2008 in Campaign materials for various U.S. politicians and was reworked by an artist in 2010 to celebrate the first woman to become Prime Minister of Australia. The poster is one of the ten most requested images in the National Archives and Records Administration of the United States.
After its rediscovery, observers often assumed that the image is always used as a call to inspire workers to join the war effort. However, during the war was strictly internal image of Westinghouse, shown only during February 1943, and it was not for recruitment, but to encourage women already contracted to work more duro.Las feminists and others have used his attitude Uplifting apparent to redo the image in many ways, including self-empowerment, promotion campaigns, advertising and parodies message.